Demand generation ads that reach people before they search
Most of your customers are not searching for you yet. Demand generation and Discovery ads put your business in front of them on YouTube, Gmail and Discover, and you pay per qualified lead.
Reach people before they search for you
Search ads catch people who already know what they want. Demand generation and Discovery ads reach the people who do not know you exist yet, as they watch YouTube, check Gmail, or scroll through Discover. It is how a business gets in front of new customers before the competition does.
- Ads across YouTube, Gmail and Google Discover
- Built around your ideal customer, not just keywords
- Video and image ads that tell your story
- Reach that builds awareness and brings enquiries
- Pay per qualified lead
Who this works for
Demand generation suits businesses that want to grow beyond the people already searching for them. A new service, a product people do not know they need, or a business that wants to be the obvious choice when the moment comes. If your customers spend time on YouTube or Gmail, this reaches them there.
How it is set up for you
The audience, the creative, the budget, and the ongoing optimisation are all handled. You focus on running your business. Because payment is per qualified lead, the focus stays on bringing you enquiries that are worth your time, not just views.
Common problems this fixes
- The business only shows up for people already searching
- New customers are not discovering the business
- Competitors are getting in front of the audience first
- It is unclear how to reach people on YouTube and Gmail
Local to Durban
Frequently asked questions
What are demand generation ads?
Demand generation ads reach people who are not searching for you yet, as they watch YouTube, check Gmail, or scroll through Google Discover. They build awareness and bring enquiries from new customers.
How is this different from search ads?
Search ads catch people who already know what they want. Demand generation reaches people before they search, so you get in front of new customers and build demand for what you offer.
Where do the ads show?
Across YouTube, Gmail, and Google Discover, using video and image ads. That is where your potential customers spend their time online.
How much does it cost?
There is no monthly retainer. Payment is per qualified lead, so you only pay when an enquiry that fits your business comes through. The evaluation gives you a realistic cost.