Google Ads in Durban, answered
The questions most asked about Google Ads, PPC, and how the pay-per-lead model works.
The basics
Here are the questions most heard from Durban business owners who are thinking about Google Ads. If yours is not here, get in touch and it will be answered directly.
Local to Durban
Frequently asked questions
How much does Google Ads cost in Durban?
There is no monthly retainer. Payment is per qualified lead, so you only pay when a lead that fits your business comes through. The exact rate depends on your industry and target cost per lead, which is worked out in the free evaluation.
How soon will I see results?
Most campaigns start generating enquiries within the first few weeks. Google needs time to learn the account, but campaigns are structured to get meaningful data fast and adjust as they go.
Do I need a big budget?
No. Because you pay per lead rather than per click, a large upfront budget is not needed. The campaign starts with what you are comfortable with and scales once the leads are coming in.
Is there a contract?
No long-term lock-in. The service earns its keep by getting results. If the leads are not coming in, you are not paying, and you are free to walk away.
What if the ads do not work?
That is the point of the free evaluation. It checks whether your business can realistically generate leads at your target cost before you commit. If it cannot, you are told honestly rather than charged.
What counts as a qualified lead?
A qualified lead is an enquiry from someone who fits your target customer and has a real need for your service. This is defined clearly during the evaluation so you know exactly what you are paying for.