Google Local Service Ads for Durban businesses
Get your business in front of local customers with the Google Guaranteed badge. Local Service Ads are managed for you and you pay per qualified lead.
What are Google Local Service Ads?
Local Service Ads are the ones that appear at the very top of Google with a green checkmark and the Google Guaranteed badge. They only show for people searching for services in your area, and you only pay when someone contacts you through the ad. It is the closest thing to pay-per-lead that Google offers natively.
- Appear above regular ads in local search
- Google Guaranteed badge builds instant trust
- Pay only for genuine enquiries, not clicks
- Ideal for home services and local businesses
Who Local Service Ads work best for
Local Service Ads are built for businesses that serve a specific area and get booked by phone or enquiry. Plumbers, electricians, roofers, cleaners, and similar trades do well. If your customers search for a service near them, this is worth looking at.
How they are set up for you
The setup, the verification, the budget, and the ongoing optimisation are all handled. You focus on doing the work. Because payment is per qualified lead, the motivation is to make sure the enquiries you get are worth your time.
Common problems this fixes
- The business is not showing up at the top of Google for local searches
- Clicks are paid for that never turn into jobs
- Competitors have the Google Guaranteed badge and you do not
- It is unclear if Local Service Ads are right for your trade
Local to Durban
Frequently asked questions
What is the Google Guaranteed badge?
It is a green checkmark that shows your business has been vetted by Google. It appears on Local Service Ads and reassures customers that they are dealing with a legitimate, background-checked business.
How much do Local Service Ads cost?
You set a budget and only pay when a customer contacts you through the ad. There is no charge for just showing your ad. This is managed for you and payment is per qualified lead.
Which businesses qualify for Local Service Ads?
Google approves specific service categories, mostly home services and trades. The free evaluation can check whether your business qualifies.
Are Local Service Ads better than regular Google Ads?
They are different. Local Service Ads are great for local, phone-driven businesses. Regular search ads give you more control over keywords and messaging. Often the best setup uses both, which can be advised on.